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STANDPRINT.COM PRESENTS
DEC
18
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Standprint.com
The Way I See It
 

The Monkey and the Apple

A happy, free-spirited monkey grew up in a beautiful jungle and enjoyed his time climbing trees, eating delicious fruit, and resting in the sunshine. One day he wandered to a nearby village and peeked in the window of a house. He noticed a bowl of shiny red apples sitting on a table, and couldn’t resist them. He grabbed one in each hand and ran back into the jungle. After catching his breath, he sniffed the apples but smelled nothing. He then tried to eat them, but they were hard and hurt his teeth. The apples were made of wood, but they still looked beautiful, so he kept them.

When the other monkeys in the jungle noticed his apples, he started avoiding his friends and held on to the apples even tighter. He proudly admired his new possessions as he wandered the jungle alone. He started to become hungry and came across ripe bananas, but he was too afraid to lose his valuable treasures that he couldn’t set them down to eat anything else. He became exhausted, hungry, lonely, and couldn’t climb trees or collect fruit with his hands full. After a few days, he finally dropped the wooden apples and reached for some fresh fruit, and he was happy to rejoin his friends again.

Here’s the way I see it: Sometimes we hold on to things that seem too valuable to let go. We become so focused on our image, pride, possessions, and wealth that we forget to enjoy the most important things in life: love, compassion, family, and friends. Let us know if we can help with your next printing project so you can focus on more important things in life.

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Idea
Idea of the Week
A Metaphorical Idea
VISUALIZE SUCCESS

Good visual communication says the things you want to say without words. It makes people feel something. It invites associations. One of the best ways to accomplish that sort of quality design starts with figuring out what various images mean to you. It all starts with a process called visual ideation.

How to Start with Metaphorical Thinking

A simple ideation exercise can last anywhere from 10 minutes to many hours over a period of more than a week. Start collecting media that reflects the sort of ideas and imagery that you want to invoke. Your sources can include videos, Instagram accounts, newspapers, magazines and other visual media. Think hard about why certain images draw you and how their qualities can be woven into your project.

The images you gather at this point do not have to be cohesive. It is natural for things to be a little chaotic at this point. Unstructured thinking is vital for creativity and finding new ways of communicating. Do not get attached to any one image; instead, look at the qualities that make each compelling.

People working at table

Working with a Group

Another way to get started with metaphorical thinking involves a group of three to five people, five sheets of paper, and a single pen. Set a timer and challenge the group to come up with 20 ideas in 20 minutes. The ideas don't have to be good, nor do they have to be solid or well-formed. The pressure of the exercise will push you in new directions. After you are done, you may find ideas or fragments of ideas that are worth keeping.

The Visual Matrix Exercise

This exercise follows the ones above. Gather all of the materials that you generated during those steps and identify five top attributes of your brand. You can focus on community, excellence, speed or others that fit. Then, identify five simple words: tree, tool, house, person and science are all good, but you can choose whatever others speak to you. Then, draw a chart with the five simple words going across the top and the five attributes you chose going down the side. Where each meets, draw a small doodle that fits the brand and the idea. You will find when you are done that you have 25 possible visuals.

graph of icons

When you are in the early stages of ideation with any of these exercises, do not get too caught up in the process of refining ideas. The purpose of the exercise is to come up with as many new ideas as you can. Have the discipline to put them aside and keep going. Once you have many good ideas available, you can go back and set aside the ones that will inform your final project.

See more great ideas like this!
Click here to visit the Standprint.com - Ideas Collection.
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MARKETING
Marketing Tip
Event Printing
MAKE A POSITIVE IMPRESSION AT YOUR NEXT EVENT

Here are a few creative yet affordable print marketing ideas to make a positive impression at your next event or tradeshow:

  • Conference and event booklets are a great way to provide a detailed schedule, information on keynote speakers, workshops, map, and more.

  • Posters and banners can be placed anywhere you want to grab attention.

  • Table tents are a creative way to turn any table or counter at your event into a marketing opportunity to promote your products and services.

  • Labels and stickers are a great conference giveaway and can enhance your marketing materials, add a distinctive finishing touch, and get your branding and messaging in front of your audience.

  • Conference journals or lined notepads are an ideal giveaway during conferences, seminars, and business meetings.

  • Presentation folders are perfect for organizing sales packets, business proposals, promotional materials, free samples, press kits, and more!

  • Flyers are a very flexible, cost-effective, and efficient way to promote an endless variety of products and services or educate your audience.

  • Membership directories are a favorite industry resource which also offers advertisers continuous exposure throughout the year.

  • Post-show mailers are a great way to follow-up after an event. Prepare your post-show mailer in advance, so it’s ready to go soon after the show is over and your business is still fresh in your attendee’s memories. By creating a similar look as your pre-show message and your booth materials, you can increase brand recognition.

Give us a call if we can help create the perfect print materials for your next event.

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Uncommon Product
Die-Cut Printing
YOUR IMAGINATION IS THE LIMIT

If you’re looking for a creative way to ensure your marketing materials get noticed, we can help you get your printed piece into shape! Using a die-cut shape is a great way to grab attention and create a memorable print piece your audience is more likely to hang on to.

With die cuts, your imagination is the limit. Die-cutting lets you create an endless variety of shapes or edging - from unconventional corners to creative shapes or the outline of an image or logo. You may even consider a folded marketing piece with a die-cut window for your message to shine through.

Die-cutting can be added to almost any printed piece, including business cards, notepads, presentation folders, bookmarks, postcards, statement stuffers, and much more.

If custom die cuts aren’t in your budget, you can still use prefabricated dies to achieve many unique effects. Let us know if you need help getting started on an idea your customers will love!

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TECH
Tech Tip
Repurpose an Older Tablet
PUT YOUR TABLET TO WORK AGAIN

If you have an older tablet lying around, here are a few creative ways to put your tablet to work again.

  • You can seamlessly extend your computer screen with your tablet by installing an app like iDisplay. It enables you to use your tablet as an actual external side display for your computer. Use the extra screen space to boost your productivity.

  • Turn your tablet into a digital picture frame to show off photos. Using a Wi-Fi connection, load a site like Photosnack, which pulls photos from online accounts (such as Facebook). Or you can also create a slideshow using pictures already stored on your tablet. If you need a tablet stand, there are many low-cost options available online.

  • Turn an old tablet into a free-standing security camera. You’ll want to research compatible security camera apps to see what programs will work best for your device since many have a minimum requirement for operating systems.

  • Donate your tablet to a local nonprofit organization. Here are tips on how to wipe its data first to keep it secure: https: //www.cnet.com/how-to/how-to-wipe-your-phone-or-tablet-before-selling/

  • Consider using your old tablet to help science. Here are a few programs that use your devices computing power to conduct scientific research:
    o  MyShake uses the sensors in your tablet or
        smartphone to record earthquake shaking: MyShake
    o  HTC Power to Give - Your spare computing power will
        become part of an enormous grid, providing processing
        power to a project you’ve selected from a range across
        the world: HTC Power to Give

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.

And Here's More Fun@Work!

An adroit mixture of everyday settings and extraordinary events.

A whimsical, slice-of-life view into life's fool-hardy moments.

A wry look at the absurdities of everyday life.

An irreverent look inside the world of business and finance.

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